For scale-up sales leaders · Free guide
Why your sales will break at 20 reps
The 7 scaling traps that destroy revenue predictability when you grow from 5 to 20+ reps. Most founders discover these too late. Don't be one of them.
73% miss target at scale · 18mo avg recovery time · $2.4M avg revenue lost
Preview
The 7 scaling traps that kill growth
Here's a preview of what's inside. These are the patterns we've seen destroy revenue predictability at 100+ scale-ups.
Trap 01
The Founder's Shadow
Your best reps learned by watching you. Your next hires won't have that luxury. What worked at 5 reps creates chaos at 15.
Trap 02
The Pipeline Mirage
More reps = more pipeline = more deals. Right? Wrong. Without consistent qualification, you're just inflating forecast fiction.
Trap 03
The Hiring Spiral
You hire fast to hit numbers. They underperform. You hire more to compensate. Now you have 20 reps and 4 closers.
Trap 04
The Process Gap
Your "sales process" is whatever your top rep does. That's not a process. That's a lottery ticket tied to one person.
Trap 05
The Coaching Collapse
At 5 reps, you could coach everyone weekly. At 20, you're fighting fires. The reps who need help most get none.
Trap 06
The Data Blind Spot
You have dashboards. But are you measuring inputs or outputs? Most teams track revenue but miss the 5 leading indicators that predict it.
Locked in the full guide
Trap #7 + complete action plans
The full guide includes the 7th trap (the most dangerous one), plus detailed action plans, templates, and the exact timeline to fix each issue before it breaks your revenue.
FROM THE FIELD
"We hit trap #3 hard - hired 8 reps in 6 months and 5 were underperforming. This guide would have saved us $400K in bad hires and 9 months of missed targets."
VP of Sales, Series B SaaS
Grew from 6 to 25 reps in 18 months