For Enterprise Sales Leaders

The Deal-Performance Diagnostic

Score your enterprise deals on 12 critical dimensions. Identify which deals need intervention before they slip - and exactly where to focus your coaching.

5-Minute Review Per deal assessment
12 Dimensions Complete deal health
Clear Actions For each score
Team Usable For managers & reps

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Score Deals on 12 Critical Dimensions

Each dimension gets a 1-5 score. Deals scoring below 36/60 need immediate intervention. Here's what you'll measure:

Pain Clarity

Can they articulate cost of inaction?

Champion Strength

Internal advocate with power

Timeline Reality

Compelling event driving deadline

Decision Process

Clear buying steps mapped

Competition

Competitive positioning clear

Budget Access

Confirmed budget & authority

Economic Buyer

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Multi-Threading

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Value Proof

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Risk Mapping

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Next Steps

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Deal Momentum

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How to Use the Diagnostic

Three simple steps to identify at-risk deals and where to focus coaching

1

Score Each Deal

Rate 1-5 on each of the 12 dimensions. Takes about 5 minutes per deal.

2

Identify Red Zones

Any dimension below 3 is a red zone. These need immediate coaching intervention.

3

Apply the Playbook

Each dimension includes specific questions and tactics to move the score up.

"We started scoring every deal above $100K with this diagnostic. Within one quarter, our forecast accuracy went from 62% to 84%. We now catch at-risk deals 3 weeks earlier."

VP of Enterprise Sales

$50M ARR, 45-person sales org